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i-RULE

"We design and make everything here in NZ; without exception.  This makes our gear true to the sport; high quality and absolutely ethical.. "

NEW i-RULE Agents:  ARea 51

"Without exception, these guys are all actively involved in racing and or running clinics for our sport. They know what they are talking about; wear our gear in anger and are sincere about optimising your race comfort. They are also good people!

You will not find iRULE dumbed down via a retail chain where the kids behind the counter have little or no experience of our sports and have no skin in the game. Our agents invest in our products, they wear our products, they know us."      i-RULE

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i-RULE W's Rants - AR knicks
Now Only
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irule rants 320x320
SAVE $20 plus a FREE ARea51 Waterbottle - Value $10

Featherweight, super-soft and ultra durable multi-sport knicks designed by women, for women.  The RANTS provide unparalleled performance for those who like to run, ride, paddle and climb.

i-RULE M's Motus - AR Knicks
Now Only
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irule motus
SAVE $20 plus FREE ARea 51 Water Bottle - Value $10

MOTUS have evolved from the best selling NINJAS - possibly the world’s best adventure racing, multisport and rogaining knicks